On 2 and 3 July 2018, Ideas Powered hosted the third edition of the IP Youth Workshop in Alicante. The project aims to bring intellectual property closer to younger generations since dedicated reports produced by EUIPO, such as the ‘2017 European Citizens and Intellectual Property: Perception, Awareness and Behaviour’ study and the ‘IP Youth scoreboard’ completed in 2016 highlighted the need to better inform digital natives about the importance of Intellectual Property Rights protection as well as raise awareness on the risks and damages of counterfeiting and piracy.

Following the last two events in 2016 and 2017, this year’s workshop brought together some 60 inspiring young European influencers and multipliers from each EU Member State to discuss ways to generate interest and engagement among their peers on the relationship between creativity, innovation and entrepreneurship and intellectual property. Working together in participative and interactive sessions to enrich their IP knowledge, they reflected on concrete ways to mobilise their community both online and offline on the question of intellectual property and its relevance for their generation.

This year, the second day of the event also saw representatives from National IP Offices join the participants with a view to establish practical and pragmatic ways to further implement their ideas for national awareness initiatives, which could be supported as part of the cooperation agreements the EUIPO has with national IP offices.